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Bill Bachrach: Is a picture worth a thousand words? |
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Larry is early in his Values-Based Financial Planning™
Journey building his Ideal Client Community and he wanted my point of view about
the benefits for clients or potential clients in creating their Financial Road
Map®. Whether you are new to the Values-Based Financial Planning™ journey or a
veteran you will appreciate my response to Larry.
First, for the clients, they LOVE the Financial Road Map®!
It's big, colorful, and visual. Yes, a picture is worth a thousand
words... maybe more. The Financial Road Map® takes what's most important to them
and puts it on one single piece of paper in a way that is aligned with the flow
of time. Husbands and wives see their values side-by-side on the values
staircases, their goals are clearly defined with target dates, specific amounts
of money, and the positive reasons these goals are a priority have been
expressed. Also, there is simple summary of their current financial reality.
Once equipped with a Financial Road Map®, most people feel as though
they have never been better equipped to make smart choices about their money so
they can achieve their goals and fulfill their values.
A visual tool,
like the Financial Road Map®, is very important because most Financial Advisors
are much too linear and tend to way, way... WAY over-explain financial concepts,
financial products, and financial services. The Financial Road Map® makes the
whole idea of having a financial plan and a relationship with a Trusted Advisor,
to create and implement that plan, much easier to understand ---- for
the client.
When I wrote the Values-Based Financial Planning™ book I
asked the practitioners of Values-Based Financial Planning™ to ask their clients
to describe their experience with the Financial Road Map®, some of which were
published in the book. Comments like this one from Jerry Mercer were common,
"The Financial Road Map® concept is ideal for the serious investor. Being able
to compare our holdings with our needs has led my wife, Ruth, and I to a
financial plan that gives us peace of mind and maximum control of our funds. Our
Financial Road Map® is a terrific tool for managing our future."
The
clients love the Financial Road Map® and so do Advisors who learn to facilitate
the quality experience described above. What's in it for you?
Delivering
the Financial Road Map® experience gives you a process to make a strong human
connection in less than an hour. During the Financial Road Map® interview your
prospective clients talk for most of that hour giving you the opportunity to
make an intelligent choice about whether or not you want to invite them to join
your Ideal Client Community. Done properly, they learn that you really care
about them as humans and that you are trustworthy.
This is very
important because a huge career mistake made by most Financial Advisors is not
being more discriminating about who they accept as clients in the first place.
Most Financial Advisors end up, after years of working hard to build a business,
with only a handful of truly Ideal Clients. We call this a dumb business. Look
at the cold hard facts of life for most Financial Advisors, even before the
recent economic problems: they work too many hours, for not enough money, with
too much liability for the reward. This is at the root of why so many who enter
the financial services business fail and most who "make it" past the first
several years look a lot more like mediocrity than success.
How much
more successful would you be if you were skilled at conducting an interview
where, in less than an hour, people hire you to write a plan, want you to be
their Advisor for all of their financial affairs, entrust you with all of their
money, act on your advice, and refer you to others for the same service?
That's the impact the Financial Road Map® is having for other Financial
Advisors and it can do the same for you.
Using the Financial Road Map®
and building an Ideal Client Community by referral only on the Values-Based
Financial Planning™ platform will enable you to have your Ideal Life in 4 years
or less. It's the ultimate client-centered win / win and it's how we train
Financial Advisors to build an Ideal Client Community by referral only in 4
years or less.
If you have not done so already, contact us to schedule
your complimentary Success Road
Map interview with one of our Accountability Coaches today.
Remember, it's a great time to be a Financial Advisor!
Keep moving forward,
Bill Bachrach, CSP, CPAE
(Speaker Hall of Fame)
Chairman & CEO; Bachrach & Associates, Inc.
Author: Values-Based Financial Planning & High Trust Leadership
________________________________________
Contact Anne
Bachrach at the Financial Services Speakers Network at anne@fsspeakers.net to schedule Bill
Bachrach to speak at your next meeting or conference.
Don't miss Bill's presentations at the 2009 FPA
Convention October 10th-13th in Anaheim, California. click
here to register.
Sunday, October 11, 8:15 a.m. - 9:30
a.m.
High-Trust Leadership: Thinking and Acting Like the CEO of a
Financial Planning Firm click
here
Monday, October 12, 10:00 a.m. - 11:45 a.m.
Roadmap to
Success: Speaking the Language of Trust !RMS at FPA!
Be sure to visit
us at Exhibit Booth # 527/626.
Bill will also be presenting at the Financial Advisor
Symposium November 11th in Orlando, Florida. click
here to register.
Monday, November 9, 2:30 p.m. - 3:30 p.m.
How
to Build and Maintain Client Trust Through All Economic Cycles click
here
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Anne Bachrach: 3 Steps to Achieving Your Goals Sooner, Rather than Later |
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It's so easy to set goals in life. How many people actually
take the time to set specific life goals? Not many of us, is my guess. You want
to make more money. You want to enjoy more productive relationships with friends
and acquaintances. You want to make a difference in the lives of others. You
want more to be a successful Financial Advisor, if you aren't already. While
these goals are admirable, they are also very broad. Most people fantasize about
being rich, famous, and well liked. However, these are not necessarily goals.
Step 1: Know the Difference between Dreaming and Doing
When a Financial Advisor claims that making a lot of money is his or
her "goal", they are not truly seeing the future. An Advisor that is motivated
to achieve a goal does not think in terms of failure and winning. (As in, I
failed at becoming a millionaire. So it’s not meant to be). Rather, this person
follows a set path towards their or their final destination. To the successful
Advisor, succeeding in life is a daily responsibility, one full of setbacks and
solutions. The successful Advisor doesn't merely think in terms of "becoming
rich" overnight. They study the path towards having a successful practice and
financial freedom, as handed down by others, and create a feasible and specific
plan to increase their profit through the years.
Step 2: Set
'Stretch' Goals
Achieving one's vision of success depends upon the
setting and completion of 'stretch' goals. A stretch goal is a realistic goal
with a little more added to it for it to be a stretch. I think stretch goals are
a little more motivating and inspiring than goals that are 'realistic'. Stretch
goals do not follow someone else's idea of success, but only your own. You know
where you want to be as a successful Advisor, so begin by creating an action
plan that helps you focus on the highest payoff activities that puts you in the
best position to achieve your stretch goals. Set your goals on a long-term and
short-term basis and work your way down to weekly goals. It is easier to take
smaller steps than trying to focus on one big goal or many big goals.
As
you reach milestones along the way, your self-confidence increases and the
ultimate objective becomes clear. You are no longer confused about what action
you should take. You don't start projects and stop them; rather you channel your
enthusiasm and passion in one specific area, moving closer to the desired
result. Along the way, you learn to prioritize your time, as setting specific
goals helps you to avoid unproductive actions. When you apply your energy and
resources to your goals, you are able to accomplish more in a few short years
than most people will ever do in one whole lifetime. When you set your own goals
you are given total power over your life. You don't want to surrender your time
and energy to the will of others, as if to subject to someone else's control.
Step 3: Don't Procrastinate
The successful Advisor
doesn't typically procrastinate or procrastinate often. Some have stated that
dreaming or wishing is actually a form of procrastination, especially if no
goals are being set to achieve a dream. Once you have created an action plan,
you have no reason to delay taking certain action. You may find that once you
start to put your plan into effect that your outlook on life may change. When
you have specific goals in mind and keep a positive perspective, you start to
achieve more things in life. You may use other's achievements as a guideline;
however, you choose your own goals based on where you want to be and by when you
want to be there. Don't ever let anyone tell you that you can't do something or
hold you back from achieving your goals and desires.
What is the
difference between dreamers and doers? Dreamers usually spend a great deal of
their life whining and wishing things were different. Doers go after what they
want, in essence, adapting to a system to prolong their life and prosperity.
Doers create their future. Jim Cathcart says, "Dreamers stay stagnant and blame
others for their lack of progress". Are you a dreamer or a doer?
If
you're looking for a cost-effective way to gain a competitive advantage to
achieve your goals in the current economy click
here to learn more about joining Anne Bachrach's 90-Day Goal Achievement
Coaching Program.
Anne M. Bachrach is the
author of the book, Excuses
Don't Count; Results Rule!. She has 23 years of experience training and
coaching. Anne helps financial professionals keep and get more clients while
maintaining balance in their life. Through her proven systems, she inspires
Advisors to stay focused and take action on the highest payoff activities that
lead to their ultimate professional and personal success. Take advantage of the
many complimentary resources on her website (www.AccountabilityCoach.com) and subscribe to her blog (!Anne's Blog!).
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Mark Little: "I don't feel qualified to offer comprehensive financial services" |
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In one way or another, Financial Advisors often convey a
lack of confidence in their own ability to "deliver upon" fully comprehensive
financial services, even following the practice management platform we support.
The issue comes up in different forms, but often shows up in questions to me
about spending more of their time developing their professional skills before
attempting to build a Deliverables Team to deliver comprehensive financial
services. Just this week, I had an Advisor ask me this question and thought I
would share my response.
FINANCIAL ADVISOR: Mark, I really feel I
need to finish my CFP® before promising comprehensive financial services to my
clients.
MY RESPONSE: I'll try not to be flippant here (can you
hear me restraining myself?). Ok… here it goes… It makes more sense for a
Trusted Advisor to hire and orchestrate the efforts of a CFP® than to become
one. It is always easier to seek out an expert than it is to become one.
The term "expert" is an overused and undefined one. Which is why I often
site that Malcolm Gladwell, in his book Outliers, defines an expert as someone
who has devoted a minimum of 10,000 hours to becoming skilled in a single narrow
field, such as; tax accounting, estate planning, money management, or financial
planning. Gladwell's definition is as good as any and makes sense to me the way
he lays it out in his book. So, my point is that it is easier to identify and
recruit an expert financial planner who has devoted 10,000 hours of their life
to perfecting their financial planning skills, than it is to study and sit for
the CFP® exam and then put in the "10,000 hours required" to become the
Financial Planner that your Ideal Clients deserve. I apologize if I'm derailing
a lifelong goal, but candidly if your aspiration is to be a Trusted Advisor
orchestrating fully comprehensive financial services, you can hire fifty
spectacular financial planners in the time it would take to become one.
The fork in the road for you, inwardly, is to find what gives you
professional joy. Perhaps you have decided that, rather than become a Trusted
Advisor tasked with orchestrating, leading, and managing a Deliverables Team
Member of Subject Matter Experts, you would rather become a member of a
Deliverables Team, and seek out Advisors needing your financial planning
services some day. If you've come to this conclusion, then great! You can still
earn a respectable income while you are investing those 10,000 hours necessary
to become skilled enough to advise Ideal Clients.
Over the years I've
heard Advisors we work with argue that by getting their CFP® designation, it is
"professional development" which could help them be better at overseeing the
financial planner on their Deliverables Team. No question. Hard to argue against
this and it certainly is true. My point is that a CFP® is but one member of your
Deliverables Team. So, why not get your CPA designation with a goal of focusing
on tax law? Then, while you're at it go to law school with the goal of someday
becoming state board certified in estate planning. You could also seek the
prestigious, and very tough, Chartered Financial Analyst (CFA) designation to
better oversee your Money Management Deliverables Team Members. Or, how about
getting an MBA and write your thesis dissecting every kind of insurance that
exists on the planet? You would then be better able to watch over your Insurance
Subject Matter Experts. Before you know it you’re a one-man-band again. The
beauty of delegating is you don't have to spend the time learning all that
stuff, which is the whole point. Your biggest job is the due diligence required
to ensure that the expert you're acquiring is truly skilled and worthy of trust,
the rest is easy. You just rely on their vast experience.
As my friend
Bill Bachrach puts it, we delegate like this all the time. Every time we flip on
a light switch we're standing on the shoulders of giants. Can we honestly say
that we fully grasp how water from the Colorado River moves through a dam, that
was built during the depths of the great depression, to reliably producing light
in my living room? Aaaah No! How about DVD's? Do you really understand the
science behind how that shiny disc (rented for $1) can display a movie which
cost $20 million onto a vast plasma screen TV (also in my living room)? Aaaah
No! I could not tell you how planes fly or how satellite radios work or even how
FedEx consistently gets my packages half way around the world in a day. Yet, I
use and trust these all the time.
There is a University in South Texas
which offers a PhD in Leadership. If you had a mind to increase your skills, it
would seem to me that orchestrating; 5–7 Best-in-Class Deliverables Team
Members, 3 Administrative Subject Matter Experts, and ultimately holding
somewhere between 75–150 Ideal Clients accountable, requires more in the way of
leadership skills than anything else.
So it's not that pursuing your
CFP® designation is a bad use of time, the question is whether it is the best
use of your limited time. If your three primary priorities are 1. Serving your
Existing Clients, 2. Acquiring new Ideal Clients, and 3. Building, orchestrating
and leading your Best-in-Class Deliverables Team, then wouldn't your time be
better spent on those high-payoff activities? Rather than pursing any letters or
designations after your name right now? I can tell you from personal experience
that once you have 75 – 150 Ideal Clients paying you a predictable recurring
annual revenue of somewhere between $500,000 - $2,000,000/year (depending upon
your goal), you'll have plenty of time to pursue any personal development
program you wish. That is, if you invest your time now putting an extraordinary
“well-oiled” set of systems run by experts into place.
___________________________________________________________ __________
To learn more about how to delegate the coordination of your
client deliverables to your Deliverables Team, you can sign up for "The Kate
Wilson Case-Study" at no charge at http://trustedadvisortoolkit.com/.
Mark McKenna Little is a speaker, author and Trusted Advisor who began
implementing Values-Based Financial Planning® in 1999. |
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Tom Voccola: Relationships II: To Control or Engage? |
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Part 7 of a continuing series on CEOing and the Values
Based Financial Advisor.
As soon as you begin to think about having
any kind of relationship in your life, you will be faced with the choice to
control or engage others. This is true for your friends, family and of course,
your employees.
Controlling things is a natural human tendency to keep
things predictable. No one likes surprises, especially on the job, and so some
owners, entrepreneurs and managers can be pretty insistent on having it done
"their way" or, well, you know, something about the highway. The thought here, I
suppose, is to frighten people into performance. Yet according to The Gallup
Organization, a research firm that has tracked good and bad engagement practices
for the past decade, these kinds of ego driven approaches have resulted in 74%
of our managers being disengaged: not growing themselves, their people or their
company.
Now, I have nothing against firing people for non-performance.
But as leaders our charge is to grow and engage people, and so far there has
been precious little in the management conversation about how to actually do it.
So let's take a closer look at what it takes to engage people and let's begin
with a basic definition of what it means to be engaged.
Engage
(verb) – 1. to employ or hire
Well that's not very engaging! It says
people are engaged if they are simply employed or hired. Is there a more
empowering definition of engagement? Yes, there is. Here's our definition of
engaged after asking over 3000 people what it meant to them to be
engaged. See if you can relate to what they told us.
To be engaged is
to feel...
• Part of something meaningful
• Challenged with
respect
• Appreciated for my contribution
• Responsible for the
outcome
The key to being engaged is how we feel about what we
are doing. Given what we learned in the BEAR Model, (Beliefs > Emotions
> Actions > Results) we know that how we feel depends upon what we
believe. So what does the average employee believe about the workplace,
exactly?
The work force currently believes: (Source: Dilbert
Comic Strip)
• Bosses are idiots
• Employees are helpless and
hopeless
Now these beliefs are not universally true, of course, but
not being true has nothing to do with whether it's believed or not or that it
won't affect performance. As leaders, knowing exactly how to uncover and then
shift limiting beliefs into empowering ones is critical to begin the journey to
a fully engaged workforce. Stay tuned as we explore how to uncover what's really
driving your people and your clients.
Next month: Creating a Game
worth Playing.
Copyright 2009 Thomas A. Voccola. All rights
reserved.
Entrepreneur, speaker, author and CEO
Guide, Tom Voccola is the CEO of CEO2, a Chief Executive Consulting Firm
specializing in the rapid transformation of corporate and organizational
cultures. Tom is the co-founder and past Chairman of the Los Angeles area CEO
Round Table for the American Electronics Association, and the author of The
Accidental CEO – A Leader’s Journey from Ego to Purpose. His life's work is
to inspire a new generation of leaders who transcend ego and its fear based
agenda. His work gives executives immediate and authentic access to new levels
of power, influence and freedom within their organizations.
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