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Bill Bachrach: Are You Swayed by the Facts? | |
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We Believe in You , ________________________________________ |
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Anne Bachrach: Do You Truly Want to Achieve Your Goals Badly Enough? | |
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Try this exercise. Think about something you really want. Maybe you want better clients, more clients, more referrals, a different home, more money, or to be more fit. Whatever it is, make sure it's something you really want. Close your eyes for a moment and imagine how you would feel already having achieved it. Feels great, doesn't it? You probably had feelings of excitement and got butterflies in your stomach - that's good! Now compare how you felt during that exercise with how you feel about your current reality. Do you feel differently about them? Chances are you do. You shouldn't necessarily have "bad" feelings about your current reality, but my point is to distinguish the discrepancy in the "great" feeling between what you really want and what you currently have. You have to want your dream life bad enough to make a choice. That choice is to live a life that makes you feel great. Most people stay in their current reality because they don't want to deal with the sacrifice and discomfort of change. For them it seems it's just not worth it. I don't see it that way. Choosing to live your dream life comes down to a single choice; sacrifice and discomfort don't even enter the picture. From the moment you decide you want your dream life more than you want your current reality, it merely becomes a choice. Plain and simple. Say for instance you want to lose weight. It's a stressful day at the office and you're craving Oreos. Under normal circumstances, you would just reach in your desk drawer, grab the package, and start eating. However, today is different because you made the choice that you want to lose weight more than you want to remain at your current weight. And as you look at that package of Oreos, you ask yourself, "Will eating these cookies help me reach my goal?" The answer is obviously no, and without a second thought, you choose not to eat any cookies. That's what wanting something badly enough means - you make only those choices that support your goal. That is a pretty clear example of a supportive choice, but there are many other choices we make throughout the day that can sabotage our goals. And, most of us aren't even aware that our moment to moment choices, can affect our ability to stay on a clear path to achieving our goals. That's where coaching comes in. In order to get from where you are to where you want to be, it takes a comprehensive evaluation to find out what you have been doing that has gotten you to your current reality. If you are not where you want to be, then you haven't always made the right choices or taken the right actions. Most of us don't know how to make the right choices to support our goals, because we never learned how. Was "Effective Goal Setting" offered at your school? Probably not. If you're ready to choose your goals and dreams, and tap into your true potential - let's get to work! Below are some easy steps to help you get started:
So there is only one question to ask - How badly do you want to achieve your goals and dreams? The only thing that separates you from your future and your current reality is choice. Do you choose the life you currently have, or do you choose the life you want to have? The choice is yours. Your dreams are real and your goals are possible. Commit to them and they will become a reality. Start this moment by deciding what it is you really want. Write it on a piece of paper (remember to include exact dates) and know it is possible, if you really want it. Begin making only those choices that support your goals and take action! Nothing will come of nothing - you must take action to get from where you are to where you want to be. Anne M. Bachrach. All rights reserved. Anne M. Bachrach is the author of the book, Excuses Don't Count; Results Rule!, and her newest book Live Your Life with No Regrets; How the Choices we Make Impact Our Lives will soon be available. She has 23 years of experience training and coaching. Anne helps financial professionals keep and get more clients while maintaining balance in their life. Through her proven systems, she inspires Advisors to stay focused and take action on the highest payoff activities that lead to their ultimate professional and personal success. Take advantage of the many complimentary resources on her website (www.AccountabilityCoach.com) and subscribe to her blog (www.AccountabilityCoachBlog.com). ________________________________________________________________________ |
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Mark McKenna Little: Do Not Expect the Media to Describe Your Value | |
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Here's a piece from "National Horizon" (a global news site focusing on India and other world news) dated July 30, 2010, which humored me: "Always find a Financial Advisor and explain your current financial status... to avoid foreclosure. Research online as to where to find such Financial Advisors (to help you out of)... deep trouble." This article is unlikely to inspire someone, meeting your Ideal Client Profile, to go online and seek you out. As a matter-of-fact, I doubt you have "facing mortgage foreclosure" as an item you look for in Potential Ideal Clients. This recommendation to seek an advisor, when the wheels have all but already fallen off the bus and disaster is looming, is not wrong. However, it just misses the point that a client delegating to a Trusted Advisor would likely not be facing foreclosure. The issue would have been proactively resolved long before reaching that unfortunate stage. Because the financial industry has done a poor job of describing for the public the differences between types of Financial Advisors and services, each of us is left to fend for ourselves. It is, therefore, incumbent on each of us to articulate the great value we bring to our clients' lives. Each comprehensive Financial Advisor must embark on a crusade to clearly state their value in a clear, unambiguous, compelling, and conversational way. So here's a multiple choice for you; which value proposition do you think will appeal to your Potential Ideal Clients most? A. "I help families facing imminent financial disaster (or with modest means, or "do-it-yourselfers") to select the best, among the limited, financial options available to them." B. "For 1% of your assets (or whatever) and / or commissions I'll give you investment advice, an asset allocation strategy, over-see the Money Managers, and do some tax and estate planning with you." (Same wishy-washy proposition most Financial Advisors promise, making your value indistinguishable). C. "For $ _____ (flat fee) or _____ % of your net worth or assets, you get comprehensive financial services. That means that I will hold a team of Best-in-Class Subject Matter Experts accountable to make sure you receive the best advice to get your entire financial house in perfect order, and keep it that way... forever." So which is it? By the way, once you can clearly articulate your value, how many people in your community even know you exist, the value you provide and what your Ideal Client Profile is? I think we all know that the media has no clue what value a truly Trusted Advisor provides. However, the real question is, have you done an adequate job fixing the confused notion that every Potential Ideal Client has about what exactly it is that you do? ________________________________________________________ __________ |
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Tom Voccola: Timeless Wisdom- The Science of Getting Rich | |
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I was amazed at the "stuff" she had accumulated since her first yard sale, some 28 years ago. I could have stayed a week and not seen everything. After about an hour of poking around, I came to a rust stained door with a cracked porcelain door knob. I couldn't help myself and pushed the door open into a darkened room. There was a single ray of light coming through a boarded up window on the back wall. The dust was dancing, within the light beam, from the sudden movement of air from the opened door. After my eyes adjusted, I saw that it was full of even older stuff, piled to the ceiling, which was about 25 feet high. There were thousands of old books, and that single ray of light coming through the window illuminated only one of them. Other than the dust, it was in perfect shape, with the kind of quality leather cover usually reserved for Bibles. It didn't have a title on the outside, but when I opened it up it said: "The Science of Getting Rich", by Wallace D. Whittles. It was written in 1910. I bought it for two bucks. Here are some highlights I thought you might enjoy:
Use your will power only to keep your mind off what you don't want and focused on what you DO want to attract and create in your life. Your access to real wealth is not in the financial instruments you sell, but in the relationships, attitudes, and appreciation you bring to them. Or, as a contemporary thinker puts it: "People don't buy what you sell; they buy why you are selling it." - Simon Sinek Think about what you are doing for a living and why you are doing it. Is being a Financial Advisor satisfying? Does it leave you with the time and resources necessary to live an abundant life? If not, I invite you to look into Values Based Financial Planning® at www.baivbfp.com. When I got home to Idaho later that day, I did some research on Mr. Whittles amazing little book, "The Science of Getting Rich!". If you'd like a free copy, you can actually go to http://www.xtrememind.com/science.pdf and download the PDF file there. Enjoy. Tom Voccola Entrepreneur, speaker, author and CEO
Guide, Tom Voccola is the CEO of CEO2, a Chief Executive Consulting Firm
specializing in the rapid transformation of corporate and organizational
cultures. Tom is the co-founder and past Chairman of the Los Angeles area CEO
Round Table for the American Electronics Association, and the author of The
Accidental CEO – A Leader’s Journey from Ego to Purpose. His life's work is
to inspire a new generation of leaders who transcend ego and its fear based
agenda. His work gives executives immediate and authentic access to new levels
of power, influence and freedom within their organizations. |
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Back to Index | |
What's the difference between someone who achieves their
goals and someone who just dreams about them? The starting point is always their
level of desire, and how bad they want it. Try to remember a time when you heard
how someone defied all the odds and achieved something that seemed impossible.
You might have been stunned by their sheer determination to achieve their goal.
What gave them their determination? They wanted it bad enough. Their desire led
to a choice which set their desire into motion. They learned to make only those
choices that supported their goals. And if they can do it, you can too.
Achieving your goals doesn't have anything to do with where you've been; you can
always get to where you want to be - if you want it badly enough. 
If you're waiting for the press outlets to "position" you
as a Trusted Advisor, providing extraordinary value, I've got a slightly-used,
blown well-head in the Gulf of Mexico to sell you. 
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The Trusted
Financial Advisor (tm) |
