Bachrach & Associates, Inc. : About : Who We Are



		Who We Are
		Vision
		Mission
		Values
		What We Offer
		Are We a Fit For You?

BAI is the leading professional development firm in the Financial Services industry with nearly 20 years of experience in creating and delivering world-class Programs and Resources to fulfill its core Vision, Mission and Values. We also provide consultative services to support the implementation of our philosophy and to provide accountability to help you maintain your focus until such time that you achieve your goals.

Who We Are Not

We are not a sales training company. If you are looking for a “silver bullet” that will get “customers” to “buy” your products … we politely suggest that you look elsewhere.

•	We do not offer sales training
•	We do not encourage the use of sales techniques, and
•	We do not support a product-centric focus

Those things are out of integrity with our core philosophy. Instead, we work with professionals who are willing to focus on providing solutions that have the highest probability of achieving their Clients’ goals within the context of their Clients’ values.

We also do not provide the technical element of training that is required for you to serve as a true Financial Professional. You will need to pursue other professional development tracks to accomplish that objective, such as (1) employing or forming strategic alliances with individuals with the appropriate skill-sets to deliver the required services, or (2) attaining appropriate licenses and designations (e.g. Certified Financial Planner (CFP), etc.)