Rick Barerra joins forces with Bachrach & Associates, Inc.

Interview with Rick Barrera about why he joined forces with Bachrach & Associates and the benefits to Advisors

Rick is a marketing expert and author of "Non-Manipulative Selling", "Collaborative Selling," and "The Dollars and Sense of Service Delivery." Penguin has just released the second edition of his book, "Overpromise AND Overdeliver: How to Design and Deliver Extraordinary Customer Experiences" which has made both the Business Week and Wall Street Journal best sellers lists. Each year he works with leading organizations such as Intel, Lexus, JD Edwards, Harley-Davidson, General Electric and Hewlett Packard helping them reach new levels of excellence. He is now working with Bachrach & Associates. Find out for yourself the benefits of this joining of forces between Bill and Rick.

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Horsesmouth.com Radio Presentation/Interview with Bill Bachrach - Nov. 17, 2009

Topic: Creating Your Ideal Client Profile: "Identifying Your Target Market: Profiling Your Ideal Client").

• To niche or not to niche?
• How to use your Ideal Client Profile as a referral spring-board to build a community of Ideal Clients that generates all the recurring revenue you need to run your business and fund all of your goals.
• What is an Ideal Client Profile?
• How do you create your Ideal Client Profile?
• How do your Ideal Clients become your niche?
• How do you use your Ideal Client Profile to build a business exclusively with Ideal Clients?

In this content-rich, what to do and how to do it teleconference Bill Bachrach will teach you specific and immediately actionable ideas you can use to build a smarter and more profitable business in any economic climate. Bill Bachrach, CSP, CPAE. Bill Bachrach is considered one of the financial service industry's leading authorities. His training and coaching company specializes in helping financial advisors create their Ideal Life in 4 years or less by building an Ideal Client Community, by referral only, on the Values-Based Financial Planning™ Platform.

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Bill Bachrach's program at the FPA Annual Convention in Anaheim, CA
(October 2009)

High-Trust Leadership: Thinking and Acting Like a CEO of a Financial Planning Firm

The modern trusted adviser is a leader who orchestrates a "deliverables team" of subject matter experts for the benefit of their clients versus the old-school, know-it-all, "one-Man-band" approach to being a financial planner.  Find out how to lead your company, staff, deliverables team and clients in making the best choices to achieve their goals and fulfill their values- even if your company is just a few people.

Roadmap to Success: Speaking to Language of Trust

In this enlightening, compelling and fun presentation, Bill Bachrach teaches specific ways to "speak the language of trust". Learn about several trust-breaking gaffes advisers commonly make and how to avoid them. Advisers leave the session better able to inspire clients to hire them to create a financial plan, consolidate all their assets and financial affairs with them, ignore "financial pornography", act on their advice and provide referrals.

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Click here to learn about upcoming and archived Webinars to help you better serve your clients and build your business in today's economy.	Click here to learn about Audio downloads of interviews and speeches by Bill Bachrach to help you better serve your clients and build your business in today's economy.	Click here to access articles to help you better serve your clients and build your business in today's economy.	Click here to learn how a complimentary Success Road Map consultation can help you make this your best year ever - especially in this economy.	Click here to receive your complimentary copy of the 'Roadmap to Success' book authored by Bill Bachrach, Ken Blanchard and Stephen Covey.
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